Google Ads — Put Your Business In Front of People Who Are Actively Looking For You

What Is It?

Google Ads is the world’s largest and most powerful paid search advertising platform. It allows your business to appear at the top of Google search results, on YouTube, across millions of partner websites, and in Google Shopping — precisely when potential customers are actively searching for what you offer. Unlike social media ads that interrupt people, Google Ads targets people with active buying intent, making it one of the highest-converting advertising channels available.

Who Is This For?

E-commerce brands wanting to drive product sales through Google Shopping and Performance Max
Local businesses wanting to appear at the top of Google when nearby customers search for their services
Service companies (law firms, clinics, agencies, contractors) generating high-quality leads
B2B companies targeting decision-makers with specific search queries
Businesses that want measurable, scalable, intent-based advertising

What’s The Problem I Solve?

Google Ads can generate incredible results — or waste your entire budget within days if set up incorrectly. Common problems include targeting overly broad keywords, sending traffic to weak landing pages, not setting up conversion tracking properly, using the wrong bidding strategy, or simply not knowing which campaign type to use. I build Google Ads campaigns from the ground up with the right structure, targeting, and optimization strategy so your budget works for you — not against you.

How I Do It

1. Account Audit (For Existing Accounts)

If you have an existing Google Ads account, I start with a full audit — identifying wasted spend, poor-performing keywords, missing negative keywords, tracking gaps, and structural issues that are limiting performance.

2. Keyword Research & Match Type Strategy

I research and select the right keywords — terms your ideal customers actually search — and apply the correct match types (broad, phrase, exact) to balance reach and relevance. I also build comprehensive negative keyword lists to prevent your ads from showing for irrelevant searches.

3. Campaign Structure

I build clean, logical campaign structures — organized by product category, service type, or audience intent — making campaigns easy to manage, optimize, and scale.

4. Campaign Types I Manage:

Search Campaigns — Text ads that appear at the top of Google search results for specific keywords
Display Campaigns — Visual banner ads shown across Google’s network of 2 million+ websites
Shopping Campaigns — Product listing ads showing your products directly in Google search results (ideal for e-commerce)
Performance Max (PMax) — Google’s AI-powered campaign type that runs across all Google channels simultaneously
YouTube Ads — Video ads shown before and during YouTube videos

5. Ad Copywriting

I write compelling, keyword-rich ad copy — headlines, descriptions, and extensions — that is relevant to the search query, highlights your unique value, and drives clicks from the right people.

6. Landing Page Recommendations

Even the best ad won’t convert if it sends traffic to a weak landing page. I review and provide specific recommendations for your landing pages to improve relevance, load speed, and conversion rate — ensuring your ad spend goes further.

7. Conversion Tracking Setup

I set up precise conversion tracking for every key action — form submissions, phone calls, purchases, and micro-conversions — so Google’s algorithm can optimize toward real business results, not just clicks.

8. Bid Strategy & Budget Management

I select and manage the right bidding strategy for your goals — whether that’s Maximize Conversions, Target CPA, Target ROAS, or Manual CPC — and allocate budget intelligently across campaigns based on performance data.

9. Ongoing Optimization & Reporting

Google Ads requires continuous management. I analyze search term reports, pause underperforming keywords, test new ad variations, adjust bids, refine audiences, and scale what’s working — with regular performance reports keeping you fully informed.

Key Metrics I Optimize For:

Tools I Use: